90+ local pages built and pushed into Google's index

The problem

Three locksmith businesses across South London, Reigate and Redhill, and Merstham needed to compete for local searches across many towns, but their sites had no dedicated pages for those towns. Building the pages was only half the job: getting each one crawled and indexed at scale was its own problem.

What I did

• Built 90+ town and service pages in WordPress with Elementor, organized as location silos to avoid duplicate content
• Structured each page around a distinct town and service combination
• Submitted every new page to Search Console individually and tracked its status until indexed
• Grew the flagship site to 138 of 193 URLs indexed, still climbing
• Took one of the sites to full completion: 41 of 41 URLs indexed
• Added click-to-call and WhatsApp elements across the pages to convert the traffic that indexing unlocked
• Advised one client against buying fake reviews