The problem
The brand mixes a large advice blog with a product shop, both aimed at the college and dorm audience. Content-heavy sites like this generate pages faster than Google chooses to crawl and keep them, so a share of both the articles and the products sat crawled but not indexed when the work began.
What I did
- Pulled all 295 URLs from Search Console and split them into content and product pages
- Submitted the category hubs and best-selling products first, then the long tail of posts
- Tracked each URL until it flipped to indexed, leaving nothing crawled but unindexed
- Re-checked the site as new advice posts went live, submitting the new pages
- Reached all 295 tracked URLs indexed, a full 100 percent