The problem
The store carries a large catalogue of gifts and homeware: mugs, coasters, tumblers, and the collections that group them. On a catalogue this size, new products pile up faster than Google chooses to crawl and keep them, so a share of the range sat invisible in search while the store kept adding stock.
What I did
- Pulled all 247 catalogue URLs from Search Console and classified each by index status
- Submitted the collection pages first, where the category searches land
- Worked down the product pages, tracking each URL until it flipped to indexed
- Built a per-URL ledger so the client can watch coverage grow as stock changes
- Reached all 247 tracked URLs indexed, a full 100 percent