Technical SEO services, from the crawl up

Most sites that are not ranking do not have a content problem. They have a site that Google struggles to crawl, cannot decide how to index, or reads differently from how a person reads it. That layer is invisible from the front end, which is why it goes unfixed for years.

Why Search Console comes before the crawler

Technical SEO is what I do all day, and Search Console is the primary tool rather than an afterthought. That distinction decides most of the outcome. A crawler tells you what is theoretically wrong with a page. Search Console tells you what Google actually did with it.

The two disagree constantly, and the disagreement is where the real faults are. A page can pass every crawler check and sit at “crawled, currently not indexed”. A page a crawler flags in red can be indexed and ranking fine. Working from the crawl alone produces a tidy list that changes nothing, which is why so many sites have had technical SEO done and are still broken.

So the method is to hold both up together: the crawl says what exists, Search Console says what Google made of it, and the work is in the gap.

What actually gets found

The recurring faults are unglamorous and expensive. A robots.txt rule blocking a directory somebody forgot about. A staging noindex that shipped to production. Two canonical systems fighting, so Google picks its own and it is the wrong one. Redirect chains four hops deep from three migrations ago. A sitemap listing URLs that 404, which quietly costs you trust on every URL in it.

None of those are visible from the front end of the site. All of them are visible in an afternoon if you look in the right place.

What you get back

Not a 300 item audit PDF. A short list of faults ordered by what they are costing you, the ones I fixed, and the ones you need a developer for, written specifically enough to hand over. Every fix goes back through Search Console and gets watched until the status changes, because a fix nobody verified is not a fix.

Where to start instead

If you want the diagnosis before the work, the SEO audit is that, on its own. If you already know which URLs are missing from Google, indexing is the faster and cheaper route.

The checks themselves are not a secret. The technical SEO audit checklist is the whole list, in fix-first order, with what a failure looks like on each one. Run it yourself if you would rather not hire anyone.

If you are working out whether the problem is the site or what is on it, on-page SEO vs technical SEO has the test that sorts any task into the right pile, and technical SEO vs content SEO covers how to split a budget between the two.

Tell me the domain and I will say what is actually wrong with it.